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Lights Out. Stars On.

AWARENESS / ACTIVATION 2025 Visit Saudi

In big cities, light pollution hides the stars. What if we bought ad space just to turn the screens off, proving people that it's not only about the light pollution, it's about being in the right place?

Agency BETC Paris

Executive Creative Director Stéphane Xiberras

Creative Director Guillaume Rebbot

Art Director Julien Krysiak

Copywriter Baptiste Gleizer

Traffic Manager Helene Guillaume

Status Not Published

Lights Out. Stars On.

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