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Christmas Ribbons

AWARENESS / PR 2025 AIDES

AIDES, the French HIV/AIDS organization and member of UNAIDS, carries the red ribbon as its emblem: a universal symbol of solidarity in the fight against AIDS. To turn that symbol into a simple act of support, we imagined an activation where shoppers can have their gifts wrapped with a red ribbon while making a donation to AIDES at the same time. A small gesture for a gift. A meaningful one for the fight against AIDS.

Agency BETC

Client AIDES

Art Director Julien Krysiak

Copywriter Baptiste Gleizer

Status Unpublished

Status Not Published

Christmas Ribbons